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Food Standards Agency

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Meat Products Regulation 5 Research

Friday 4 May 2007

The Agency commissioned qualitative research to explore consumer awareness and understanding of The Meat Products Regulations, Regulation 5 (MPR5) meat products and the ingredients which are added to them, and subsequently preferences for the labelling of them.

Following certain mislabelling and authenticity issues relating to Meat Products Regulations, Regulation 5 (MPR5) meat products, the Food Standards Agency (FSA) commissioned qualitative consumer research to explore consumer understanding of these products and the labelling that currently exists. The research was required to gauge what information consumers consider important in making informed choices.

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Meat Products Regulation 5 Research Qualitative Report

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