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B20003: Evaluation of consumer food safety education initiatives in the UK and determination of effective strategies for food safety risk communication.

Monday 27 September 2004

This research project aims to evaluate the number and types of food safety education initiatives in the UK, and make recommendations for the development of a risk communication strategy to get food hygiene messages into the home.

Study Duration : April 2004 to May 2005

Contractor : Food Research and Consultancy Unit, University of Wales Institute, Cardiff

Background

The vast majority of foodborne disease cases in the UK are thought to be sporadic, with the domestic kitchen as a significant origin for many of these cases. Effective food safety education is required to improve consumers' food safety behaviour in the domestic environment. This project will identify, review and evaluate recent, current and planned local and national food safety education initiatives in the UK. Appraisal of all the food safety initiatives in terms of planning, message design, content, delivery and evaluation will be undertaken and any common themes identified.

Recommendations will be made using consumer orientated results from this study to aid in the development of a strategy of risk communication for home hygiene messages.

Research Approach

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