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Food Standards Agency

Saturday 4 July 2009

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Consumer choice and standards (L01)

Details of the Agency-funded programme on consumer choice and standards

Aims

The aim of the programme is to underpin the Agency's Strategic objective to make it easier for consumers to make informed choices. The programme does this by:

Abstract

The current programme is divided into two components:

Rationale

In the UK, local authorities are responsible for enforcing regulations relating to the labelling of food. The Food Standards Agency assists the enforcement authorities by preparing guidance, providing advice and co-ordinating or carrying out surveys as appropriate. The information gained from surveys on consumer attitudes or take up of Agency recommendation on good labelling practice helps to ensure that consumers are provided with the information they need to make informed choices about the food they purchase.

Labelling issues feature prominently in the Agency's Strategic Plan 2005-2010. There are several targets including surveys on compliance with Agency guidance on marketing terms, country of origin labelling and clear labelling. There is also a target on consumer attitudes to post harvest labelling of pesticides.

Contact for further information

Name : Dr Nigel Harrison
Tel : 020 7276 8177
Email : nigel.harrison@foodstandards.gsi.gov.uk

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