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Review of infant formula and follow-on formula advertising controls

Thursday 11 March 2010

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The Food Standards Agency and the Department of Health have today published an independent review looking at the effectiveness of controls on the advertising of follow-on formula. Such formula is only intended for babies over the age of six months.

There have been concerns about the way this product is advertised and that it might be confused with infant formula. European regulations were put in place in 2006, which, among other things, aim to reduce confusion for parents. The then Minister of State for Public Health, Dawn Primarolo, asked an independent panel of experts to assess whether the new rules on advertising in the regulations were working.

The panel’s report has been submitted to Gillian Merron, the Minister of State for Public Health, for her consideration.

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(External) Department of Health - Independent Review of the Controls on Infant Formula and Follow-on Formula

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