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Listen to this siteMonday 18 January 2010
iphone
To support the second phase of our saturated fat campaign, the Agency today launches a phone application that enables you take a 21-day challenge to help you cut down on saturated fat.
If you know which foods are high in saturated fat – and which are lower – then you can make choices each day to help reduce the amount of saturated fat you eat and drink. The Agency’s 21-Day Sat Fat Challenge is designed to encourage you do that. It involves carrying out a small change to what you eat or drink every day for three weeks. All the challenges are designed to help lower saturated fat intake – and by using the phone app you can encourage your friends to join in via the microblogging tool, Twitter.
To use the phone app, you either need an iPhone or an iPod Touch, or a web-enabled phone, and you need to be signed up to Twitter. iPhone and iPod Touch users can download the 21-day Sat Fat Challenge app from Apple’s App Store. Just search on ‘sat fat’ to find it. If you have a web-enabled phone, visit food.gov.uk/satfatapp on your phone.
Both the app and the mobile site allow you to pick your own challenge for each of the 21 days. It can be something as easy as using 1% fat milk in your hot drinks for a day. Then, when you have completed the day’s challenge, the app will send a tweet to your friends on Twitter. The iPhone version also lets you include a photo in your tweet of what best represents your completed challenge. You can see how other people are doing in taking the challenge by visiting food.gov.uk/satfatchallenge .
The phone app links in with The Sun newspaper’s 21-day challenge that it is running in partnership with the Agency to publicise the campaign.
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