Food Standards Agency
Thursday 20 November 2008
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The Food Standards Agency is launching a campaign today to encourage food businesses to register with their environmental health service at their local authority and help them run their business safely.
Anyone setting up a new food business, or already running a business, is encouraged to visit the Agency's website for advice on how to do things the right way.
The campaign, which aims to make sure all businesses are registered, will highlight the risk of doing things the wrong way by showing that it makes good business sense to serve food that is safe to eat – food hygiene helps prevent food poisoning and protects a business's reputation with customers.
Advertisements will tell people to visit food.gov.uk/startingup , a dedicated web page that brings together various Agency resources, including links to Safer Food Better Business, and provides information about who needs to register, how they can register and what else they need to do.
Activity will be focused in metropolitan areas in England and Wales where there are a large number of restaurants. The campaign includes local radio adverts, bus stop posters and adverts in relevant trade press and on trade websites.
The campaign will run until mid-April.
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