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Listen to this siteWednesday 7 September 2005
The Agency has published the research report which describes in detail the technical work undertaken to refine and test the Nutrient Profiling model. This has been developed to help the independent media regulator Ofcom regulate the broadcast advertising of foods that are high in fat, saturated fat, salt or sugar to children.
The initial phase of work was described in an earlier research report published on 25 November 2004 (See also, below).
The main aspects of these reports and the basis of the nutrient profiling model on which the Agency is currently consulting are summarised in the consultation paper issued on 27 July 2005.
The proposed model assesses foods on the basis of a wide range of nutrients (including energy, saturated fat, sugar and salt; as well as fibre, protein and fruit and vegetables). It uses a 'simple scoring' system to rate the overall balance of nutrients in a food and in so doing identifies foods high in fat, salt or sugar while recognising the important contribution of fruit, vegetables and cereal, meat and dairy based products to a balanced diet.
The model has not been developed for use in any form of food labelling or signposting.
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(pdf 318KB) Nutrient profiles: Further refinement and testing of Model SSCg3d Read the report (pdf file)Download pdf
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