Food Standards Agency

Saturday 4 July 2009

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Food labelling signposting concepts

Thursday 25 November 2004

Signpost

Here you will find the original five food labelling designs tested by independent researchers. The aim is to provide 'at a glance' information about the nutritional content of foods and so make it easier for people to make healthier choices. The Agency is currently consulting about which format will be developed.

Option A ' Three Band System ' 'Simple Traffic Light'

• Chicken wrap - Amber
• Ready salted crisps - Red
• Chocolate coated cereal - Red
• Frozen peas - Green
• Processed cheese spread - Amber
• Orange juice - Green

Option B ' Five Band system ' 'Extended Traffic Light'

• Egg salad sandwich - Green/Amber
• Carbonated soft drink - Red
• Processed cheese - Amber
• Cereal bar - Amber/Red
• Roasted peanuts - Red
• Pork sausages - Amber

Option C ' Healthy logo

• Wholegrain cereal
• Retailer 'healthy option' chicken ready meal
• Diet soft drink
• Dried apricots
• Fat free fruit yoghurt
• Pre-packed tuna salad

Option D ' 'Key Nutrient'

Option E ' GDA key nutrients

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