Food Standards Agency
Sunday 5 July 2009
Safer food better business banner
AZ-Directory
What's NewRSS
What is RSS?Listen
Listen to this siteAt its meeting on 9 March 2006, the Agency's Board agreed that it would be important to assess independently the impact of its recommended approach to front-of-pack signpost labelling, and other front of pack key nutrient schemes that are in use, on consumer behaviour.
Industry has expressed a willingness to work in a constructive manner with the Agency to carry out a study to learn together what works best for consumers.
A meeting with key stakeholders was held on 8 May 2006 at which the objectives of the evaluation, the type of research and the mechanism for managing the research were discussed. This was considered further at the Nutrition Strategy Steering Group (NSSG) meeting on 18 July 2006 where it was agreed that the research objective will be: 'to evaluate the impact of front-of-pack signpost labelling schemes on purchasing behaviour and consumer knowledge'.
This project is being directed by a small independent management panel (the Project Management Panel) comprising representatives with expertise in market research, nutrition and social science. It is assisted in its work by a larger Advisory Group (AG).
Back to topThe PMP independently manages the project to evaluate the three main front-of-pack signposting schemes currently operating in the UK. In particular, they focus on the effect these labelling schemes have on consumer knowledge and behaviour.
Find out what our other sites have to offer