Food Standards Agency

Saturday 4 July 2009

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Pilot Study, eye tracking as a technique for labelling research

Tuesday 29 July 2008

The Food Standards Agency (FSA) commissioned a pilot study to investigate the potential of eye tracking technology as a way of discerning what food packaging information shoppers really look at rather than relying on what they say they look at. The results of the study may be used to inform the design of any future FSA research about how shoppers use food labels.

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