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Withdrawal of Sainsbury's incorrectly date coded Taste The Difference Traditional Beef Joint

Friday 13 October 2006

Food Alert: for Information

Ref: 48/2006 (50/2006 Scotland)

Sainsbury's Supermarkets Ltd. has withdrawn its own brand Taste the Difference Traditional Beef Joint, due to the wrong use-by date inadvertently being applied. This product is sold exclusively through Sainsbury's supermarkets.

Sainsbury's Supermarkets Ltd. has withdrawn the affected product from shelves and has placed point-of-sale notices in all Sainsbury's stores. These notices advise consumers of what actions to take if they have purchased the product

The Product Withdrawn is:
Sainsbury's Taste The Difference Traditional Beef Joint, 2.5kg
Use By: 18 November (instead of 18 October)

Text of Sainsbury's point-of-sale notice

Taste the difference traditional beef

Please note that Taste the Difference Traditional Beef Joints with a use by date of 18 November have been mislabelled. They should be consumed no later than 18 October.

Sainsbury�s

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